ko.bindingHandlers.timeago = { init: function (element, valueAccessor, allBindingsAccessor, viewModel, bindingContext) { var value = valueAccessor(); var valueUnwrapped = ko.unwrap(value); element.title = moment(valueUnwrapped).toISOString(); $(element).timeago(); }, update: function (element, valueAccessor, allBindingsAccessor, viewModel, bindingContext) { var value = valueAccessor(); var valueUnwrapped = ko.unwrap(value); element.title = moment(valueUnwrapped).toISOString(); $(element).timeago('update', element.title); } }